Price Anchoring: The Lesson from Santander's 8% Savings Account
Santander launched a savings account that screams 8% — but the effective rate is half that. The price anchoring lesson behind the headline and how to apply it.
Cleverson Gouvêatrafego-pago
16 posts
Cleverson Gouvêa
David Lloyd Leisure: What the Aspria Acquisition Teaches
How David Lloyd Leisure went from loss to profit and bought Aspria — and what the strategy teaches about customer acquisition and retention.
Cleverson Gouvêa
PlayStation Plus: What Sony's Announcement Teaches
Sony no longer just sells consoles and games: it sells recurring subscriptions. Understand what the latest announcement about PlayStation Plus reveals.
Cleverson Gouvêa
Netflix (NFLX) Stock: Why It Fell 30% in 2026
Netflix stock hit $108 and dropped to ~$77 despite revenue beating expectations. Understand why and what this teaches your business.
Cleverson Gouvêa
Cash: New Limits in 2026 and 2027
Spain, the European Union, Mexico, and Brazil are tightening the screws on cash. See the 2026 limits and how your company should prepare.
Cleverson Gouvêa
Twitter (X) Outage: Resilience Lessons for Businesses
When X goes offline, businesses that rely solely on social media to sell go silent. See what the June 2026 instability teaches about risk.
Cleverson Gouvêa
How to Choose a Paid Traffic Agency in 2026
The 7 criteria, red flags, and questions that separate a good paid traffic partnership from a silent loss in the third month.
Cleverson Gouvêa
Meta Ads: How to Start Your Campaigns from Scratch in 2026
From Ads Manager to your first lead: the practical guide to starting your Meta Ads campaigns without burning budget learning the hard way.
Cleverson Gouvêa
Paid Traffic Management: What It Is and How It Works
Understand what a traffic manager does, the metrics that matter, and when it's worth outsourcing to stop burning budget on ads.
Cleverson Gouvêa
What Is Paid Traffic? Complete Guide for 2026
Ads bring customers today — if done right. See how paid traffic works and where to start safely.
Cleverson Gouvêa
Paid Traffic Manager: What They Do and Why It Matters
Understand what a paid traffic manager does on a daily basis, what deliverables to expect, and how to know if your company needs one now.
Cleverson Gouvêa
Paid Traffic for Small Businesses: 2026 Guide
Small budgets can still sell: what really works in paid traffic for SMEs, without burning money on empty promises.
Cleverson Gouvêa