aquisicao-de-clientes

2 posts

Price Anchoring: The Lesson from Santander's 8% Savings Account

Santander launched a savings account that screams 8% — but the effective rate is half that. The price anchoring lesson behind the headline and how to apply it.

#ancoragem-de-precos #aquisicao-de-clientes #marketing-de-ofertas

Cleverson Gouvêa

Jun 23, 2026

trafego-pago

David Lloyd Leisure: What the Aspria Acquisition Teaches

How David Lloyd Leisure went from loss to profit and bought Aspria — and what the strategy teaches about customer acquisition and retention.

#aquisicao-de-clientes #estrategia-digital #fitness

Cleverson Gouvêa

Jun 22, 2026