trafego-pagoPrice Anchoring: The Lesson from Santander's 8% Savings AccountSantander launched a savings account that screams 8% β but the effective rate is half that. The price anchoring lesson behind the headline and how to apply it.#ancoragem-de-precos#aquisicao-de-clientes#marketing-de-ofertasCleverson GouvΓͺaJun 23, 2026