Marketing Agency Finance: Your Day-by-Day Monthly Routine
Contracts, electronic invoicing, billing, payment reminders, tax compliance, and cash flow: your agency's financial month, day by day, and where operational hours can vanish.
Cleverson Gouvêa#
marketing-digital
16 posts
Cleverson Gouvêa
Ad Manager Tools: The Essential Stack for 2026
Scheduler, data connector, CRM, billing, and spreadsheets: what a fragmented stack truly costs and when an agency ERP pays for itself based on client portfolio.
Cleverson Gouvêa
Driving Better Leads: Google Ads Offline Conversions & Meta API for Agencies
Learn how to feed qualified leads back to Google and Meta, understanding real-world deadlines, agency workflows, and common pitfalls that degrade your data signal.
Cleverson Gouvêa
Online Reputation Management: Lessons from the Tatchell Case
A scheduled post turned into a public crisis in the UK. See what the Peter Tatchell episode teaches about protecting your brand's reputation.
Cleverson Gouvêa
Meta Ads: How to Start Your Campaigns from Scratch in 2026
From Ads Manager to your first lead: the practical guide to starting your Meta Ads campaigns without burning budget learning the hard way.
Cleverson Gouvêa
Paid Traffic Management: What It Is and How It Works
Understand what a traffic manager does, the metrics that matter, and when it's worth outsourcing to stop burning budget on ads.
Cleverson Gouvêa
What Is Paid Traffic? Complete Guide for 2026
Ads bring customers today — if done right. See how paid traffic works and where to start safely.
Cleverson Gouvêa
Paid Traffic Manager: What They Do and Why It Matters
Understand what a paid traffic manager does on a daily basis, what deliverables to expect, and how to know if your company needs one now.
Cleverson Gouvêa
Paid Traffic for Small Businesses: 2026 Guide
Small budgets can still sell: what really works in paid traffic for SMEs, without burning money on empty promises.
Cleverson Gouvêa
Sports Marketing: The Lesson from Icasa for Clubs
Icasa became a search spike when it reached the semifinals. See how sports marketing transforms that fan attention into a base and revenue.
Cleverson Gouvêa