Online Reputation Management: Lessons from the Tatchell Case
A scheduled post turned into a public crisis in the UK. See what the Peter Tatchell episode teaches about protecting your brand's reputation.
Cleverson Gouvêa#
presenca-digital
3 posts
Cleverson Gouvêa
El Nacional: Digital Presence Lessons for US Businesses
The leader of Spanish digital media for 20 months, El Nacional reveals what separates those who just publish from those who truly engage online.
Cleverson Gouvêa
Dairy Queen Store Closures: Lessons for Franchises
The brand didn't go bankrupt, but 46 units closed in the US. What counter businesses can learn from the Dairy Queen case about not relying solely on physical locations.
Cleverson Gouvêa