How to Disable Calls on WhatsApp Business: 2026 Guide
Is your business number ringing all day with no one answering? Here's the in-app path, the right Cloud API field, and when to keep calls on.
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Cleverson Gouvêa
WhatsApp Business on Two Phones: The Real 2026 Guide
You can use the same number on two devices without a hacked app. But teams that handle customer service hit the limit by month two.
Cleverson Gouvêa
Dairy Queen Store Closures: Lessons for Franchises
The brand didn't go bankrupt, but 46 units closed in the US. What counter businesses can learn from the Dairy Queen case about not relying solely on physical locations.
Cleverson Gouvêa
Supercell: The Storm That Tested Digital Emergency Alerts
A supercell triggered the largest public alert system in Brazil — and a June hack exposed its fragility. Here's what both sides teach us.
Cleverson Gouvêa
Xfinity Outage: Lessons in Service Continuity
The Xfinity outage took down TV, internet, and even the support phone line. See what Comcast's failure teaches about not relying on a single channel.
Cleverson Gouvêa
Azzas 2154 (AZZA3): AI and Omnichannel in Fashion Retail
Governance crisis, falling profits, and one of retail's biggest digital turnarounds: what's behind Azzas 2154 and the AZZA3 stock.
Cleverson Gouvêa
Service During Strikes: Continuity with AI in 2026
Strikes by doctors, teachers, and transport workers halt businesses. See how to keep service running with WhatsApp automation and AI agents.
Cleverson Gouvêa
Air Canada and the Chatbot: The AI Lesson That Cost Dearly
Record revenue and a historic lawsuit: what Air Canada teaches about trusting (or not) an AI chatbot in customer service.
Cleverson Gouvêa
WhatsApp Cloud API: Complete Guide to the Official Meta API
What is the WhatsApp Cloud API, how it works, what it really costs, and when it's worth it. We demystify Meta's official API without beating around the bush.
Cleverson Gouvêa
WhatsApp Coexistence Mode: What's Allowed in 2026
Can you use WhatsApp Business on your phone and the official API on the same number? Yes — and coexistence mode has changed the game. See the rules and limits.
Cleverson Gouvêa
Nubank Closure Message: Understand the Error
About 20,000 customers received a notice that Nubank had been liquidated. It was false. See what happened and what it teaches.
Cleverson Gouvêa
WhatsApp Web Down: What to Do and How to Protect Yourself
WhatsApp Web went down twice in May 2026, exposing an uncomfortable truth: it was never designed to support a company's customer service.
Cleverson Gouvêa