12 posts
Meta has phased out the cost-per-conversation model. By October 2026, even replies within the 24-hour window will be charged. Here's what to review before the deadline.
Cleverson Gouvêa
Blocking a contact, silencing unknown callers, and disabling calls solve different problems. Discover which method to use and the potential sales impact of each decision.
Cleverson Gouvêa
Is your business number ringing all day with no one answering? Here's the in-app path, the right Cloud API field, and when to keep calls on.
Cleverson Gouvêa
You can use the same number on two devices without a hacked app. But teams that handle customer service hit the limit by month two.
Cleverson Gouvêa
138 retirees saw each other's data on a British portal. The error was basic — and any Brazilian company could repeat it.
Cleverson Gouvêa
What is the WhatsApp Cloud API, how it works, what it really costs, and when it's worth it. We demystify Meta's official API without beating around the bush.
Cleverson Gouvêa
Can you use WhatsApp Business on your phone and the official API on the same number? Yes — and coexistence mode has changed the game. See the rules and limits.
Cleverson Gouvêa
The WhatsApp Business ban wave in 2026 has already paralyzed thousands of operations in Brazil. See why and how to shield yours.
Cleverson Gouvêa
WhatsApp Business blocking can paralyze operations in hours. Behaviors to avoid, early warning signs, and migration plan.
Cleverson Gouvêa
WhatsApp Business App or Official API? Technical comparison, real costs, and the tipping point that defines which to use in your company in 2026.
Cleverson Gouvêa
WhatsApp message markup can cost you R$ 20,000/year without appearing on your invoice. Learn how to audit and identify transparent platforms.
Cleverson Gouvêa
WhatsApp blocked has become routine in Brazilian companies. See why the Official API is immune to bans and how to migrate safely in 7 days.
Cleverson Gouvêa