Zoop Technology: Embedded Finance and Tap to Pay in 2026
The iFood fintech hit $200 million in revenue and aims to double. Understand Zoop's embedded finance and why it matters for software builders.
by Cleverson Gouvêa

Zoop's embedded finance technology has jumped to the center of payments news in 2026 — and not by chance. The iFood group fintech closed its last cycle with $200 million in revenue and already aims to double that figure. If you develop software, manage an ERP, or run a sales app, understanding what powers this infrastructure is no longer optional.
TL;DR
- Zoop is the embedded finance fintech of the iFood group, founded in 2013, and delivered $200 million in revenue in the last fiscal cycle.
- In 2026, TOTVS and Omie joined its client portfolio, turning their ERPs into financial hubs.
- Tap to Pay White Label turns any smartphone into a payment terminal via NFC and has already processed over $4 billion.
- For app and system developers, embedded finance opens a new revenue stream — provided the integration is well executed.
- Agathas Web works exactly at this link: connecting payment APIs to custom digital products.
What is Zoop Technology and Why It Matters in 2026
Zoop technology was born in 2013 and today operates as an autonomous business unit within iFood Pago, the financial arm of the iFood group. Instead of selling a card machine or a banking app to end consumers, the company offers the "kitchen" of payments: APIs, SDKs, and the infrastructure that other companies embed into their own products.
This model has a name — embedded finance. The idea is straightforward: any company, even without being a bank, can offer payments, accounts, and credit within its own platform. The user doesn't even notice there's a fintech behind it. It's the same logic that lets you pay inside a delivery app without opening your bank's app.
Why has this gained traction now? Because the market bar has risen. Charging well, receiving quickly, and offering credit at the point of sale have become competitive differentiators, not luxuries. And Zoop technology has positioned itself as the layer that delivers all of this ready-made, without the client company needing to become a bank.
Embedded Finance Explained Without Jargon
Imagine a management system for restaurants. It controls inventory, orders, and menus. One day, that same system also starts processing table payments, advancing receivables, and issuing a digital account for the owner — all without switching screens. That's embedded finance in practice.
Three blocks usually make up the offering:
- Payments: accept credit and debit cards within your own app.
- Accounts (BaaS): open and manage digital accounts on behalf of your clients.
- Credit: offer advances and loans using data you already have about the client.
The gain for software developers is twofold: they retain the user — who doesn't leave the platform — and create new revenue, with a slice of each transaction. For the end customer, add the friction of jumping between apps and entering card details in three different places.
The risk? Poor integration. Payments are a regulated area: they require reconciliation, error handling, security, and compliance with the IRS and CCPA. An API connected hastily, without thinking about failures and reprocessing, becomes an accounting headache at the first month-end close.
It's worth a direct comparison: in the old model, accepting a card meant contracting an acquirer, homologating a physical terminal, and dealing with slow settlement. With Zoop technology, much of that path comes packaged in an API — the problem shifts from "buying hardware" to "writing a solid integration," which is where the outcome is really decided.
Tap to Pay White Label: The Card Machine Became Software
The product that put Zoop technology most in the spotlight is Tap to Pay. The term describes a technology that turns a smartphone into a contactless payment terminal using the NFC (Near Field Communication) chip — the same one that brings the card close to the terminal. No extra hardware: the seller's own phone starts accepting credit and debit cards.
Zoop's differentiator is the White Label model. According to Finsiders Brasil{target="_blank"}, the fintech launched the first white-label Tap to Pay solution in the country. In practice, a software house takes Zoop's SDK and embeds contactless payment into its own app — with its brand, its visual identity, and a unified purchase journey. The end user sees your product, not Zoop.
The numbers are impressive: the technology has already processed over $4 billion, according to InfoMoney{target="_blank"}. And expansion continues: Zoop partnered with Barte to bring Tap to Pay to medium and large enterprises as well.
If you follow the Apple ecosystem, you know that the iPhone opened NFC for third-party payments — a topic we detail in the iOS 26 guide. It's precisely this hardware openness that makes Tap to Pay viable at scale.
TOTVS, Omie, and the ERP That Became a Bank
The most strategic move of 2026 appeared at the ERP Summit 2026, held in São Paulo on March 17–18 with over 120 speakers. There, Zoop announced that TOTVS and Omie — two Brazilian software giants — had joined its client portfolio.
What does this mean in practice? That the ERPs that thousands of Brazilian companies use to issue invoices and manage cash flow now natively offer payments and financial services. Felipe Brandão, Zoop's Head of Sales, summarized the stage as the transition "from traditional software to the financial ecosystem," according to coverage by Startups{target="_blank"}.
For the Brazilian market, the message is clear: the ERP is no longer just a process controller; it has become a gateway to banking services. Those who develop, resell, or customize management systems need to look at this movement now — before the competitor offers embedded payments first.
The Numbers Behind Zoop Technology
Talking about financial infrastructure without numbers is just talk. Let's anchor the discussion in public and recent data:
| Indicator | Reported Mark | Source |
|---|---|---|
| Revenue in last cycle | $200 million (2025 target exceeded) | Startups |
| New cycle target | Double revenue | Startups |
| Founded | 2013 | InfoMoney |
| Volume processed via Tap to Pay | Over $4 billion | InfoMoney |
| New ERP clients in 2026 | TOTVS and Omie | Startups |
Zoop technology delivered $200 million in revenue, comfortably exceeding the 2025 target, and enters the new cycle with the stated goal of doubling that result, according to Startups{target="_blank"}. This is not an early-stage startup promise: it's a mature operation within one of the country's largest technology groups. That scale matters when you're going to support your product on third-party infrastructure — stability and regulatory compliance are not details.
How Zoop Technology Speaks to Software Developers
Here the conversation gets practical. As a CTO and full-stack developer, I see embedded finance less as a "financial product" and more as a software resource that you plan, integrate, and maintain. Zoop technology delivers the base; the difference between a smooth launch and a nightmare lies in the engineering of the integration.
What Integration Really Requires
- Reconciliation: each transaction must match your database. Cards settle in D+1 or D+30. Your system must reflect this without gaps.
- Webhooks and idempotency: payments generate asynchronous events. If you process the same webhook twice, you charge the customer double — and lose their trust.
- Security and CCPA: payment data is sensitive. Tokenization, TLS, and minimum access scope are not optional; they are the floor.
- Frictionless experience: the embedded checkout must be as fluid as the rest of the app, or conversion drops at the exact moment the customer was about to pay.
When It Makes Sense — and When It Doesn't
Embedded finance shines when payment is a central part of the journey: marketplaces, delivery apps, management systems, scheduling platforms. It doesn't make sense to embed an entire financial stack into an institutional website that receives three orders a month. In those cases, a simple gateway resolves with less cost and less regulatory responsibility. Knowing this difference saves months of work.
Where Agathas Web Comes In: Custom Integration
Zoop technology — like any embedded finance infrastructure — doesn't resolve itself. Someone needs to design the architecture, integrate the APIs, handle the webhooks, set up reconciliation, and ensure the app doesn't break at the first sales peak. That's exactly the work of Agathas Web.
Since 2008, we have developed custom solutions — from mobile apps to management systems and integrations with third-party APIs. The same discipline we apply to integrating the official WhatsApp API applies to plugging a fintech like Zoop into your product: understand the business, map the flows, write code that withstands production, and test every error path before the customer finds it.
If your company is thinking about offering payments within its own app — or turning an existing system into a financial hub, as TOTVS and Omie did — the bottleneck is rarely the fintech. It's the integration. And integration is engineering, not dashboard configuration.
Drex and the Next Chapter of Payments
Looking ahead, Zoop technology and the entire embedded finance sector are preparing for Drex, the digital version of the Brazilian Real. It is an infrastructure based on distributed ledger technology — the same technology family behind crypto assets — to modernize the Brazilian financial system, with launches expected throughout 2026.
In practice, Drex promises near-instant settlement and "smart contracts" for financial operations, which could lower the cost of credit and receivables advances. For software developers, it's another layer that, sooner or later, will knock on your integration's door. It's worth following closely, just as we follow the advance of AI in companies — a topic we explore in AI agents for businesses.
Conclusion: Payment Has Become a Feature of Your Product
The lesson of 2026 is straightforward: payment is no longer a button at the end of checkout; it has become a strategic feature within the product. Zoop technology shows the way — embedded finance, Tap to Pay White Label, ERPs that become banks — but the one who reaps the reward is the one who integrates well.
If you want to understand how to plug payments, accounts, or credit into your app or system without turning it into technical debt, it's worth a conversation with someone who has been doing system integration for over fifteen years. The technology is ready and accessible; the differentiator, as always, lies in execution.
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